Over 100 years of craft and excellence. Brought into a digital discovery and shopping experience.

Laptop showing Bang & Olufsen website with images of portable speakers in different colors.

Bang & Olufsen is an unparalleled luxury audio brand. With a heritage that only further solidifies its standing as an innovator. The e-com platform is an ideal convergence point of commerce, %%experience and storytelling.%%

%%Over 100 years of craft.%% A portfolio spanning headphones, speakers and televisions. And all paired with craftsmanship and customization that pushes the boundaries of what's imaginable in audio design.

My work as senior digital designer within the e-com department lives at the intersection of maintaining consistency, %%elevating the visitor's shopping & discovery experience%%, and enabling content managers to craft meaningful stories at a rapid pace.

How it worked

With my design system management I elevated the usage and consistency from a simple reference library for developers, to a source of truth for design, content and development.

Working closely with content managers that required a robust solution for visualizing page mockups outside of the Contentful CMS setup, I had built out a framework in our Figma environment that was a 1-to-1 representation of the live platform. Optimizing the time for conceptualizing pages, as well as improving time for collecting input and feedback.

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My work as senior digital designer within the e-com department lives at the intersection of maintaining consistency, elevating the visitor's shopping & discovery experience, and enabling content managers to craft meaningful stories at a rapid pace.

Website showing a couple wearing earbuds and a product page for Bang & Olufsen wireless earbuds in a silver case.

Beosound Premiere Haute Edition speaker in silver with text about its limited edition and sound wave design.

Smartphone on white fabric displaying text about Beosound Premiere Haute Edition limited to 25 pieces.

Bang & Olufsen aluminum earbuds and case placed artfully in green natural settings.